Arc floor lamp attr to Guzzini

Lot 226 - Arc floor lamp attr to Guzzini
Arc floor lamp from the 70's, composed of a chrome plated metal base, an extensible chrome plated metal shaft and a shade in coffee moulded plastic in gradient.
Good condition and in working order.
Dimensions: H: 192 cm
Harvey Guzzini is often mistakenly considered as the name of a lighting designer active in the 1960s and 1970s. In fact, the brand belongs to a lighting manufacturing company founded by six Guzzini brothers - Raimondo, Giovanni, Virgilio, Giuseppe, Adolfo and Giannunzio - who were inspired by the 1950 film Harvey with James Stewart. To further complicate the story, it seems that the Guzzini company changed its name several times during the 20th century, becoming in turn Harvey Creazioni, Harvey Guzzini, Guzzini, iGuzzini and Illuminazione Guzzini.
Harvey Creazioni was founded in 1959 in Recanti (on the central east coast of Italy) by Raimondo, focusing on the production of copper-plated decorative objects. Four years later, in June 1963, the six brothers joined forces and founded Harvey Creazioni di Guzzini, expanding production to include pendant lamps, wall lamps, lamps and floor lamps. The brothers employed the architect-designer Luigi Massoni - who was introduced to them by the great plastic importer Maurizio Adreani - as head of design, branding, public relations and advertising.
Famous Harvey Guzzini designs include Massoni and Luciano Buttura's Mushroom desk lamp (1965), as well as the Arc floor lamp (1968), the Faro desk lamp (1970) and the Toledo desk lamp (1973), designed in-house. The designers Ermanno Lampa and Sergio Brazzoli are responsible for the Nastro Series (1970), the Orione suspension lamp (1970), the Sirio desk lamp (1970), the Alba floor lamp (1973), the Albanella desk lamp (1973) and the Alf Series (1976).